By: Reb Rebele and Adam Grant
We didn’t sign a consent form, but we’re all participants in the world’s largest natural experiment in behavior change. In response to the coronavirus pandemic, millions if not billions of people around the globe are pleading for systemic solutions. In the meantime, we’re all trying to do what we can to flatten the curve of this crisis by not getting sick. The best practices are well known: Keep your distance, wash your hands, don’t touch your face. But there’s a big difference between knowing and doing. How can we close that gap?