Trish Williams is the founder and Chief Creative Officer of Pigeon Hole Productions. Guy Halfteck is the founder & CEO of Knack, which develops and markets a technology platform combining games, behavioral science, and data analytics. Pamela Kato is the owner of P. M. Kato Consulting and Scientific Advisor at Emteq and the founding President and CEO at Hopelab.
Moderated by Ethan Mollick, Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School.