By Adam Grant
The New York Times
Kids, Would You Please Start Fighting? When Wilbur and Orville Wright finished their flight at Kitty Hawk, Americans celebrated the brotherly bond. The brothers had grown up playing together, they had been in the newspaper business together, they had built an airplane together. They even said they “thought together.” These are our images of creativity: filled with harmony. Innovation, we think, is something magical that happens when people find synchrony together. The melodies of Rodgers blend with the lyrics of Hammerstein. It’s why one of the cardinal rules of brainstorming is “withhold criticism.” You want people to build on one another’s ideas, not shoot them down. But that’s not how creativity really happens.