Unless You’re Oprah, ‘Be Yourself’ Is Terrible Advice.

Just be yourself?

It was going to be the biggest presentation of my life — my first appearance on the TED Conference main stage — and I had already thrown out seven drafts. Searching for a new direction, I asked colleagues and friends for suggestions. “The most important thing,” the first one said, “is to be yourself.” The next six people I asked gave me the same tip.

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