Small Cues Change Savings Choices

By: James J. Choi, Emily Haisley, Jennifer Kurkoski, & Cade Massey 


Researchers tested the effects of including cues, anchors, and savings goals in a company email encouraging employee contributions to their 401(k).


Researchers found that providing high contribution rate or savings goal examples, or highlighting high savings thresholds created by the 401(k) plan rules, increased 401(k) contribution rates by 1-2% of income per pay period.

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