Small Cues Change Savings Choices

The image shows stacks of coins increasing in height, superimposed on a clock face. It represents the concept of time and money, suggesting investment or financial growth over time.

By: James J. Choi, Emily Haisley, Jennifer Kurkoski, & Cade Massey  PROJECT SUMMARY Researchers tested the effects of including cues, anchors, and savings goals in a company email encouraging employee contributions to their 401(k). IMPACT Researchers found that providing high contribution rate or savings goal examples, or highlighting high savingsRead More